Now that your site looks great. Let’s get the right people to know about it.
We are experts at lead generation and email outreach methods.
It’s about finding your audience, connecting with them and respecting them by putting together an email campaign that is straight to the point and offering services that make sense to that person and the company they work with. When people here the word ‘cold emails’ it is often met with mixed reactions. Some say they get many of them and it becomes an annoyance. This is because the campaigns are done poorly. The annoying messages are long-winded, not well-written, confusing to what it they are actually promoting, and don’t follow CAN-SPAM laws by not having a proper opt-out mechanism.
When done right, for B2B sales, cold emailing can be highly effective. When we execute these campaigns we are seeing 40% open rates and almost 10% reply rates. Much higher than your typical newsletter style campaign. When the timing is right, you will connect with real decision makers that can result in your next big deal. It really does work and we know how to do it right, maximizing your success and ROI. There are many options at different price points to compare out there - but many simply give you access to a ‘do-it-yourself’ software with limited support. This means you need to take the time to learn all the ins-and-outs of cold emailing on your own. This usually results in the first campaigns being ineffective and actually irritating to your prospects. Not what you had in mind. Also, prospects aren’t easy to find, and it’s a very expensive and time consuming process in itself.
This is why we developed what most companies really want. A fully managed solution that can get high-level campaigns set up in just a couple weeks. We developed a platform called Vista Lead Generation that we use for our own outreach. We have a team of data researchers and data process we follow to ensure you’re getting the most accurate information possible. We do all the prospecting research and drip message writing for you - all our clients do is approve it, and receive the responses of warm leads directly into their work email.
Essential Brand Content for Personalized Email Outreach
Firstly, before you begin setting up an email outreach campaign, make sure you have all the right pieces in place. It’s imperative that once you get in contact with a key decision maker, your brand journey is as impressive and effective as possible. If you want to add this to your sales materials or upgrade what you have currently - we can do that for you. Here’s what we suggest:
Personalized Email Outreach Action/Response Flow Chart
Now that you have a great digital presence. Here’s how it works:
For more information on our own proprietary platform, got to the Vista Lead Generation Site.