Results Driven Marketing is the Future of Marketing
Our digital world provides brands with real opportunities to understand their core competencies, as well as the wants and needs of their audiences. If you are not aligning your business goals with a careful and measured marketing strategy, you are missing opportunities to fortify your brand's foothold within important niches. How can you create a results-driven marketing strategy that produces real results?
Understanding Your Brand
It is extremely important that you understand your strengths and weaknesses as a business before embarking on a marketing strategy. When you look at your,past and present, you can begin to craft campaigns that target customers who will help you reach your goals.
Before moving forward with any type of marketing campaign, you should do a few simple things. Begin by building a list of your past marketing efforts, and include as much data as possible related to the results you wanted versus the results you received. When you gather as much information as you can regard the things you have already done, you can move forward with creating new strategies that incorporate key concepts from what you know worked previous to.
From a marketing perspective, your failures are as important, as your successes. Many brands neglect to see the whole picture when establishing goals for new marketing efforts. Knowing how to approach the concept of improvement is important. You should not abandon your desire to grow a product or service just because you wanted results that you have not seen yet.
Once you understand the complete picture that makes up your marketing efforts to date, you can begin to establish goals for the future. We all know that consistency is a key principle when it comes to putting together winning strategies, but doing what never worked will not help you to move toward success.
AN example is that you ran a digital marketing campaign focused on driving traffic to a landing page collecting email addresses so you could promote a new product to potential customers, and you got no sign-ups. It is probably an instinct to scrap that landing page, but what if the page is actually perfectly suited to meet your goals? Perhaps you used pay-per-click marketing to promote the landing page in the past, but if you send visitors to it via email marketing, you will see results. Looking at your resources in this way is important, and can help you to create checklists that educate yourself and your marketing partners, enabling you to establish new goals for producing results.
Businesses have budgets, and choices must be made when deciding how to create marketing campaigns. Perhaps you have spent a year focusing on search engine optimization, and you've got a decent amount of traffic coming to your website, but you've seen little conversions. When you can see this data clearly, you will be able to build new goals and strategies. It may be time to better optimize your calls to action or create new offers within the site so that you can convert more visitors into leads.
The idea of looking for the results you already have is not new, but many brands fail to do this properly. The only way that you can justify your marketing costs is to connect marketing goals with business objectives. Choosing new methods will offer very little return if you don't understand how you got to where you are.
Business goals can also be created when looking at the results you already have. If you have an existing product that is performing well, you may want to promote it even further; using your success to create resources to help grow other products and services is a good idea. The key to results-driven marketing knows how to move past failures, while consistently recognizing success.
There are many analytic tools and other resources available to businesses and marketing professionals that allow us to connect results and objectives. Beginning to see at least a piece of the whole picture is what we're hoping to help you do within our educational materials, and we understand you have questions; contact us anytime and we'll be happy to expand upon our concepts.