Everyone is a little bit different when it comes to his or her active social times. So what are the best times to post to your social media accounts? Depending on your particular brand, service or standing on social media there may be better times than others that peak for your Facebook, Pinterest, Instagram, Google+, etc. There isn’t a magical time that will be universal and guaranteed to work, however, there are specific times that have been tested for companies, brands, and influencers to get in on some of the social media interaction.Read More
Looking for the right video host? External video hosting is the way to go if you want to make sure your website stays speedy and isn’t bogged down by bandwidth issues. Fortunately, most video hosting platforms provide a ton of extra features that help ensure your video is a success, like analytics, software integrations, and more — but, if your company is small or you’re just starting out with video marketing, how do you know which video host is right for you?Read More
For most companies, sales and marketing are different entities. One brings attention and interest to your brand and business, while the other closes the deal. But For potential clients, sales and marketing are indistinguishable. Or at least they should be.
That's because marketing and sales, at their best, are barely noticeable. They subtly convince your audience about your product or service's benefit, and then guide them through the right channels to become customers.Read More
Reviews of your business may have started nearly 10 years ago as a trend but today it is one of the most powerful influencers on your business's online and real-world success in the industry. What your customers say about you online and how many stars they feel you have earned is a great influence on how future potential customers perceive your business and how well you might be able to serve them.
In other words, what people say about you online really does matter, especially if they go through the trouble to say it with a star rating and a quick recommendation on one of the several major business-reviewing sites.Read More
When it comes to modern marketing, every campaign and asset has different purposes and must be optimized to serve each one effectively. For social video, those catchy semi-promotional videos, your goal is more than just making interesting and entertaining content or designing a format your audience can recognize. Remember that there is a great way to increase the reach and impact of your social videos: clickability. You want every single person who sees your social video post scroll by on a wall, hashtag feed, or likes to be unable to resist clicking on your video and then watching it all the way through. Here's how to do it:Read More
Did you know 6 out of 10 people will share a headline on social media without even reading it? Your blog headline has a enormous impact on whether people will engage…or not. It's the first thing viewers see so it has to be interesting enough that will persuade visitors to read on.
So, spend some time crafting the finest headline for your blog post., numbers, how-to's, and questions perform well in getting views and shares. Also, include a descriptive word when possible to give it gusto. Consider using a headliner tool to help you create better headlines over time.Read More
Content is king. But, with so many brands embracing content marketing to connect with their audiences online, how do you separate yourself from the rest?
Consumers are actively seeking ways to find and engage with businesses that can offer solutions to their problems. They want you to show up when they're looking, you also want your content to be compelling enough that keeps them coming back to your pages. This is the essence of a strong content marketing strategy.
Here are tips on how to create content that gets likes and shares from your social media and blogging strategy. Implementing these tactics can help give you the slight edge in your content marketing.Read More
Our digital world provides brands with real opportunities to understand their core competencies, as well as the wants and needs of their audiences. If you are not aligning your business goals with a careful and measured marketing strategy, you are missing opportunities to fortify your brand's foothold within important niches. How can you create a results-driven marketing strategy that produces real results?Read More