Best Video Lighting Tips for Your Next Production

When you see a bad, low-quality video, it’s hard to put your finger on what exactly makes it bad. It  can be anything from the sound, to the camera angles, to poor acting or artistic direction. But more often than not, it’s something as simple as lighting. Lighting has the power to affect everything from the quality of a video to the mood a viewer feels when they watch it. That’s why it’s crucial to get your on-set lighting right from the get-go.

Today, we’re breaking down a few video lighting basics to get you ready for your next video marketing shoot.

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Places to Post Your Video Now That It’s Done

Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible. It’s not just about one video, but a bunch of video content that can be used and reused throughout the buyer’s journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers.

 

So how do you do that? Let’s say you just completed a video. Your first step should be to consult your video marketing strategy and consider what stage in your sales funnel you’re trying to improve. For example, if your goal is to attract more eyeballs to your company or product, then you’ll want to consider using your video in efforts where you can reach a wider audience.

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The Videorize 360 Team
Stats That Highlight the Importance of Content Marketing Consultants

As you know, if you want your website or blog to attract organic traffic and rank higher in search engine results, you need to publish quality content on a regular basis. However, if you’re too busy focusing on generating new business leads and tweaking your products and services, you may not have the time or energy to come up with new ideas for content regularly.

Unfortunately, lacking the time or resources is not an excuse for a lackluster website or blog. If you simply can’t get your site to where it needs to be, you should consider hiring a content marketing consultant. The job of a content marketing consultant is to offer expert advice and help you create a content strategy that will engage your readers. Here are some statistics that highlight the importance of a content marketing consultant.

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The Videorize 360 Team
Ways to Fix Your SEO & Boost Your Site’s ranking On Search Engines

Did you know that 81% of consumers conduct online searches before buying a product? So, it’s more than likely that the people landing on your website organically arrive there after exploring your market via an online search. Maybe you’re new to search engine optimization (SEO) or maybe you’ve been implementing key SEO initiatives for a while now. If your site isn’t seeing the rankings and traffic you want, it might be because your SEO strategies are failing you.

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The Videorize 360 Team
How to Promote Your Pet Business Online

The pet industry — especially services — is thriving. In this area, the American Pet Products Association (APPA) predicted increased spending from $695 billion to $721 billion from 2017 to 2017 (a 4% increase), with pet grooming being a dominant sector)

 

Pet Owners on Social Media

That's why it's crucial your business is showcased properly online so it stands out from the growing hordes. Before we jump into some marketing hacks, it's important to understand just how active pet owners are on social media. This will emphasize the importance of communicating effectively with your customers, while also being noticed in all the places they're conversing and thinking about their pets. According to a recent study by BarkBox, adult owners talk about their dogs or post a picture of them 6 times a week and check out dog pics or watch dog videos around 3 times a week.

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The Videorize 360 Team
How Explainer Videos Help Boost Website Conversions

Explainer videos are a great way to show the value of your company and services, especially if they’re a bit complex. We’ve written entire blog posts that show all the terrific benefits of strong explainer videos.

What you might not know, however, is the effect they can have on your metrics. Whether you’re trying to increase sales, newsletter subscriptions, or something else, studies prove that explainer videos are the king of conversion.

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The Videorize 360 Team
Best Times to Post on Social Media

Everyone is a little bit different when it comes to his or her active social times. So what are the best times to post to your social media accounts? Depending on your particular brand, service or standing on social media there may be better times than others that peak for your Facebook, Pinterest, Instagram, Google+, etc. There isn’t a magical time that will be universal and guaranteed to work, however, there are specific times that have been tested for companies, brands, and influencers to get in on some of the social media interaction.

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The Videorize 360 Team
Full Service Video Hosting Platforms You Need to Consider

Looking for the right video host? External video hosting is the way to go if you want to make sure your website stays speedy and isn’t bogged down by bandwidth issues. Fortunately, most video hosting platforms provide a ton of extra features that help ensure your video is a success, like analytics, software integrations, and more — but, if your company is small or you’re just starting out with video marketing, how do you know which video host is right for you?

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The Videorize 360 Team
Top Ways to Ensure Your Sales Pitch Matches Your Marketing Message

For most companies, sales and marketing are different entities. One brings attention and interest to your brand and business, while the other closes the deal. But For potential clients, sales and marketing are indistinguishable. Or at least they should be.

That's because marketing and sales, at their best, are barely noticeable. They subtly convince your audience about your product or service's benefit, and then guide them through the right channels to become customers.

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The Videorize 360 Team
The Best Ways to Use Social Media to Get More Reviews

Reviews of your business may have started nearly 10 years ago as a trend but today it is one of the most powerful influencers on your business's online and real-world success in the industry. What your customers say about you online and how many stars they feel you have earned is a great influence on how future potential customers perceive your business and how well you might be able to serve them.

In other words, what people say about you online really does matter, especially if they go through the trouble to say it with a star rating and a quick recommendation on one of the several major business-reviewing sites.

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The Videorize 360 Team