How to Create Content that Gets Likes

Content is king. But, with so many brands embracing content marketing to connect with their audiences online, how do you separate yourself from the rest?

Consumers are actively seeking ways to find and engage with businesses that can offer solutions to their problems. They want you to show up when they're looking, you also want your content to be compelling enough that keeps them coming back to your pages. This is the essence of a strong content marketing strategy.

Here are tips on how to create content that gets likes and shares from your social media and blogging strategy. Implementing these tactics can help give you the slight edge in your content marketing.

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The Videorize 360 Team
Results Driven Marketing is the Future of Marketing

Our digital world provides brands with real opportunities to understand their core competencies, as well as the wants and needs of their audiences. If you are not aligning your business goals with a careful and measured marketing strategy, you are missing opportunities to fortify your brand's foothold within important niches. How can you create a results-driven marketing strategy that produces real results?

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The Videorize 360 Team
Optimizing Your Social Video "Clickability" to Increase Your Audience

When it comes to modern marketing, every campaign and asset has different purposes and must be optimized to serve each one effectively. For social video, those catchy semi-promotional videos, your goal is more than just making interesting and entertaining content or designing a format your audience can recognize. Remember that there is a great way to increase the reach and impact of your social videos: clickability. You want every single person who sees your social video post scroll by on a wall, hashtag feed, or likes to be unable to resist clicking on your video and then watching it all the way through. Here's how to do it:

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The Videorize 360 Team
Great Tips to Write Good Content for SEO

You should be thinking about search engine optimization, otherwise known as SEO, when you are writing your blogs and other content. You need to do everything that you can to utilize your website and blogs.

Here are some tips to write good content for SEO.

 

Before you write anything, know your target audience

It is essential that you know who you are trying to reach. Make sure that you really know who your ideal audience is. You should know the basics like their sex, age, and even demographic. Think about the challenges that they face on a regular basis. What are they going to be searching online for?

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Brian Krupkin
Best Video Lighting Tips for Your Next Production

When you see a bad, low-quality video, it’s hard to put your finger on what exactly makes it bad. It  can be anything from the sound, to the camera angles, to poor acting or artistic direction. But more often than not, it’s something as simple as lighting. Lighting has the power to affect everything from the quality of a video to the mood a viewer feels when they watch it. That’s why it’s crucial to get your on-set lighting right from the get-go.

Today, we’re breaking down a few video lighting basics to get you ready for your next video marketing shoot.

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Places to Post Your Video Now That It’s Done

Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible. It’s not just about one video, but a bunch of video content that can be used and reused throughout the buyer’s journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers.

 

So how do you do that? Let’s say you just completed a video. Your first step should be to consult your video marketing strategy and consider what stage in your sales funnel you’re trying to improve. For example, if your goal is to attract more eyeballs to your company or product, then you’ll want to consider using your video in efforts where you can reach a wider audience.

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The Videorize 360 Team
Stats That Highlight the Importance of Content Marketing Consultants

As you know, if you want your website or blog to attract organic traffic and rank higher in search engine results, you need to publish quality content on a regular basis. However, if you’re too busy focusing on generating new business leads and tweaking your products and services, you may not have the time or energy to come up with new ideas for content regularly.

Unfortunately, lacking the time or resources is not an excuse for a lackluster website or blog. If you simply can’t get your site to where it needs to be, you should consider hiring a content marketing consultant. The job of a content marketing consultant is to offer expert advice and help you create a content strategy that will engage your readers. Here are some statistics that highlight the importance of a content marketing consultant.

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The Videorize 360 Team
Ways to Fix Your SEO & Boost Your Site’s ranking On Search Engines

Did you know that 81% of consumers conduct online searches before buying a product? So, it’s more than likely that the people landing on your website organically arrive there after exploring your market via an online search. Maybe you’re new to search engine optimization (SEO) or maybe you’ve been implementing key SEO initiatives for a while now. If your site isn’t seeing the rankings and traffic you want, it might be because your SEO strategies are failing you.

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The Videorize 360 Team
How to Promote Your Pet Business Online

The pet industry — especially services — is thriving. In this area, the American Pet Products Association (APPA) predicted increased spending from $695 billion to $721 billion from 2017 to 2017 (a 4% increase), with pet grooming being a dominant sector)

 

Pet Owners on Social Media

That's why it's crucial your business is showcased properly online so it stands out from the growing hordes. Before we jump into some marketing hacks, it's important to understand just how active pet owners are on social media. This will emphasize the importance of communicating effectively with your customers, while also being noticed in all the places they're conversing and thinking about their pets. According to a recent study by BarkBox, adult owners talk about their dogs or post a picture of them 6 times a week and check out dog pics or watch dog videos around 3 times a week.

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The Videorize 360 Team
How Explainer Videos Help Boost Website Conversions

Explainer videos are a great way to show the value of your company and services, especially if they’re a bit complex. We’ve written entire blog posts that show all the terrific benefits of strong explainer videos.

What you might not know, however, is the effect they can have on your metrics. Whether you’re trying to increase sales, newsletter subscriptions, or something else, studies prove that explainer videos are the king of conversion.

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The Videorize 360 Team
Best Times to Post on Social Media

Everyone is a little bit different when it comes to his or her active social times. So what are the best times to post to your social media accounts? Depending on your particular brand, service or standing on social media there may be better times than others that peak for your Facebook, Pinterest, Instagram, Google+, etc. There isn’t a magical time that will be universal and guaranteed to work, however, there are specific times that have been tested for companies, brands, and influencers to get in on some of the social media interaction.

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The Videorize 360 Team
Full Service Video Hosting Platforms You Need to Consider

Looking for the right video host? External video hosting is the way to go if you want to make sure your website stays speedy and isn’t bogged down by bandwidth issues. Fortunately, most video hosting platforms provide a ton of extra features that help ensure your video is a success, like analytics, software integrations, and more — but, if your company is small or you’re just starting out with video marketing, how do you know which video host is right for you?

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The Videorize 360 Team