Did you know that 81% of consumers conduct online searches before buying a product? So, it’s more than likely that the people landing on your website organically arrive there after exploring your market via an online search. Maybe you’re new to search engine optimization (SEO) or maybe you’ve been implementing key SEO initiatives for a while now. If your site isn’t seeing the rankings and traffic you want, it might be because your SEO strategies are failing you.Read More
The pet industry — especially services — is thriving. In this area, the American Pet Products Association (APPA) predicted increased spending from $695 billion to $721 billion from 2017 to 2017 (a 4% increase), with pet grooming being a dominant sector)
Pet Owners on Social Media
That's why it's crucial your business is showcased properly online so it stands out from the growing hordes. Before we jump into some marketing hacks, it's important to understand just how active pet owners are on social media. This will emphasize the importance of communicating effectively with your customers, while also being noticed in all the places they're conversing and thinking about their pets. According to a recent study by BarkBox, adult owners talk about their dogs or post a picture of them 6 times a week and check out dog pics or watch dog videos around 3 times a week.Read More
Explainer videos are a great way to show the value of your company and services, especially if they’re a bit complex. We’ve written entire blog posts that show all the terrific benefits of strong explainer videos.
What you might not know, however, is the effect they can have on your metrics. Whether you’re trying to increase sales, newsletter subscriptions, or something else, studies prove that explainer videos are the king of conversion.Read More
Everyone is a little bit different when it comes to his or her active social times. So what are the best times to post to your social media accounts? Depending on your particular brand, service or standing on social media there may be better times than others that peak for your Facebook, Pinterest, Instagram, Google+, etc. There isn’t a magical time that will be universal and guaranteed to work, however, there are specific times that have been tested for companies, brands, and influencers to get in on some of the social media interaction.Read More
Looking for the right video host? External video hosting is the way to go if you want to make sure your website stays speedy and isn’t bogged down by bandwidth issues. Fortunately, most video hosting platforms provide a ton of extra features that help ensure your video is a success, like analytics, software integrations, and more — but, if your company is small or you’re just starting out with video marketing, how do you know which video host is right for you?Read More
For most companies, sales and marketing are different entities. One brings attention and interest to your brand and business, while the other closes the deal. But For potential clients, sales and marketing are indistinguishable. Or at least they should be.
That's because marketing and sales, at their best, are barely noticeable. They subtly convince your audience about your product or service's benefit, and then guide them through the right channels to become customers.Read More
Reviews of your business may have started nearly 10 years ago as a trend but today it is one of the most powerful influencers on your business's online and real-world success in the industry. What your customers say about you online and how many stars they feel you have earned is a great influence on how future potential customers perceive your business and how well you might be able to serve them.
In other words, what people say about you online really does matter, especially if they go through the trouble to say it with a star rating and a quick recommendation on one of the several major business-reviewing sites.Read More
When it comes to modern marketing, every campaign and asset has different purposes and must be optimized to serve each one effectively. For social video, those catchy semi-promotional videos, your goal is more than just making interesting and entertaining content or designing a format your audience can recognize. Remember that there is a great way to increase the reach and impact of your social videos: clickability. You want every single person who sees your social video post scroll by on a wall, hashtag feed, or likes to be unable to resist clicking on your video and then watching it all the way through. Here's how to do it:Read More